For this new series of sales, Amazon, Cdiscount or Fnac are already at the top. If the operation doesn’t start for a few days, the traders have already decided to reveal some nice nuggets. These are the most beautiful brands already on sale this Wednesday. To make it easier for you to find good deals, you will find our selection of the day here.
Computer / tablets / TV:
Smartphones & packages:
If you are an ecommerce enthusiast you know that there are different formats of promotions. For these sales Amazon and Cdiscount use very specific formats: Flash sales in addition to continuous discounts. These flash deals can sell out as quickly as they arrive: they only last a few hours and are limited by stock. The deal can go away at any time.
In addition to these short-lived offers, sales on Amazon and others are resuming the standard format. In other words, you can take advantage of a new discount every week. This can cause prices to drop even further, sometimes by up to 80%. Be careful, this very often affects products that are a little less popular: Flash sales target the higher quality, more sought after brands.
Why are the sales made on Amazon and Cdiscount?
As last year, the health crisis is still ubiquitous. Instead of buying in a physical store, the French have decided to postpone some of their purchases on the Internet: Amazon, Cdiscount or Fnac inevitably attract some of them. However, winter sales are primarily a process that remains “physical” and generates a large part of the number in the store.
This year, sales on Amazon have been postponed for a few weeks. While they usually take place in early January, this time they start on January 20, 2021. They are spread over 4 weeks and end on February 16, 2021. Obviously, the best offers should be entered as soon as possible. After a few days, the offers are no longer as numerous. Above all, their quality tends to decline.
In order to improve the quality of sales, the government decided to shorten their duration. This state-monitored special operation was carried out over a period of 6 weeks for a long time. Last year he finally decided to cut it short to improve the promotions and better withstand Black Friday. For those sales, Amazon is hoping to do well after a complicated year.
For this new sales episode, Amazon has decided to take the lead. In fact, the French are used to seeing discounts from the beginning of the month. He therefore took the opportunity to do his first promotions on Wednesday to surf the maddening. There are promotions for all product topics: You can discover them on the retailer page. The same applies to Cdiscount, Fnac or Darty.
To see the sales on Amazon it is here:
Selling, a French tradition
If Black Friday started in the last decade, sales will decline long before Amazon or Cdiscount existed. This operation is controlled by the government and has a unique feature: it allows traders to sell at a loss. Whether in winter or summer, they have the right to sell below their purchase price – to empty their inventory.
This is the only time of year the promotions are so generous. Indeed, in operations like Black Friday or French Days, the players of the trade cannot sell at a loss. Amazon is therefore breaking the prices with shock discounts for sales. However, the website doesn’t have a lot of inventory so it doesn’t have to worry about physical deals.
So, in the past, sales on Amazon (and elsewhere) are times when merchants are trying to sell their unsold items. This necessarily degrades the quality of the operation, since the discounts only applied to products that had difficulty selling. In recent years, e-retailers have chosen to offer discounts on premium and popular products, which has improved the company’s image.
However, the successive price reductions only apply to the less popular products. For sales, Amazon always strives to maintain its premium image by offering discounts on high-end brands. In technology, for example, prices for Apple, Samsung, Huawei or Bose will be reduced.
Why use these winter sales?
That year, the sales calendar on Amazon (and elsewhere) was turned upside down. Still, it’s really the only surgery in the first half that’s really interesting. Indeed, it will then be necessary to wait until the June summer sale to find a national operation. Most of the highlights are in the last quarter of the year.
If you’re looking to save money, sales on Amazon, Fnac, or Boulanger are known to rank certain references high. If technology is obviously very popular on the internet, there is also home appliances, culture and health. There are thousands of great deals out there that can help you make big savings to start the year off right.
As always during sales, Amazon does not offer unlimited stocks for its products. You must therefore react very quickly as soon as the slightest discount occurs. There are great promotions even before the operation begins. Our guide above has been updated to allow you to see the best deals in real time. Note that Amazon offers you free returns for 30 days after delivery.
To see the sales it is here: