Pixalate, a data protection platform specializing in analysis and fraud protection for networked television and mobile advertising, has one Studies (PDF) September 14th for apps that were removed from the App Store and Play Store between January 1st and June 30th in the first half of 2021.
Most of the discontinued services are aimed at young children
Pixalate’s report shows that 813,000 apps have been removed from the world’s two most popular stores. The platform advises that the reasons for these deletions are unknown: they could be due to the developer or a violation of the guidelines of the App Store and Play Store.
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Deleted apps aren’t just small services – they have been downloaded 9.3 billion times from the Play Store and received 21.8 million consumer reviews on the App Store.
More worryingly, 86% of them targeted children under the age of 12 for the Google service, up from 89% for Apple. 25% on Google’s side had problems with the confidentiality system, 66% asked about dangerous permissions. At Apple, 59% had privacy concerns.
Apps deleted from the App Store and Play Store remain installed on smartphones
In itself, Apple and Google’s approach to sanctioning potentially dangerous applications for the youngest seems to be positive. However, Pixalate points out a blind spot on this guideline. Applications once downloaded remain installed on consumer phones and are even deleted from the Play Store and App Store.
According to Pixalate, this poses a potential security risk for users and for the image of advertisers. A certain degree of caution is therefore required with the applications installed on your smartphone. It is recommended that you uninstall services that are no longer listed in the Play Store and App Store.
What seems like good news for France, given the geographic origin of the application, France is not one of the countries hardest hit by the deletions.