Smartwatches are not just gadgets, they are also health trackers. And during this health crisis, we also expect public interest in this type of device to increase.
For example, with its latest Apple Watch, Apple is offering a new feature that can measure blood oxygen levels, in addition to the EKG feature that was featured on previous models (and has already saved many lives).
Samsung, for its part, could equip its next watches with a function against diabetes. This is definitely suggested in an article by our colleagues at Android Authority who pass the Korean media ETNews on.
Essentially, the next generation of Samsung watches (likely the Galaxy Watch 4 or Watch Active 3) could have a feature that could measure glucose in the blood without the user having to take a blood sample.
Samsung would use an optical sensor to measure glucose levels. And its functionality would be very similar to that of the SpO2 sensors, which enable oxygen saturation in the blood. In addition, as Android Authority points out, Samsung has been working on non-invasive techniques to measure blood glucose levels for some time. And the fruits of his research made precise measurements possible.
Of course, this information should be viewed with extreme caution at the moment, as it comes from unofficial sources. However, given users’ interest in health-related features, it would make sense for the Korean giant to develop new features for its future smartwatches.
Google, Apple and Samsung’s new competitor in connected watches
Competition in the connected watch market is getting even more exciting this year with the arrival of a new player: Google.
For years, Mountain View has been content with making the Wear OS operating system (the version of Android for watches) available to other companies. In 2019, Google announced the acquisition of Fitbit for more than $ 2 billion.
And in January of this year, this acquisition was finally approved by all regulators (including the European Commission). To close this deal, Google needed to ensure that Fitbit Watch users’ health data was not being used to target Google Ads ads.
In any case, Google now has a brand that specializes in products that allow users to monitor their health. In addition, Mountain View is entering this market at the right time as shipments of portable products (attached accessories for self-carrying) are still increasing despite the health crisis.
We also recently published a study from Counterpoint that is causing a surge in connected watch shipments in the near future.. “The normalization of economies coupled with an increasing interest in health and fitness will help the smartwatch market grow. We expect weak double-digit growth over the medium term – possibly higher if average sales prices drop rapidly. “ Analyst Sujeong Lim said in a press release.
Another smartphone player will also enter the watch market in 2021: OnePlus. The Chinese brand has already teased the first connected watch. In the meantime, it already offers an affordable fitness bracelet: the OnePlus Band.