The introduction of the next generation was only beneficial for Sony, Microsoft, and the Xbox Series X and Series S, as they saw significant sales growth. With 51% more revenue than last year, Microsoft is doing great, and it’s important to note that Xbox isn’t solely responsible.
Hardware sales are increasing, but not only
While hardware sales are up 86% thanks to Xbox sales, Microsoft is also seeing good growth in content and services. In fact, this sector is seeing a 40% increase and benefiting from a significant increase in Game Pass subscriptions. And as more and more Xbox gamers are opting for Game Pass, many of them are adding some extras like Netflix.
Today Game Pass has over 18 million subscribers and over 100 million monthly active users for Xbox Live, including consoles, PCs and smartphones.
In this next-generation year, Microsoft got the best start for a new console coupled with health measures, but it also saw a significant increase in game sales. During the past quarter, Xbox games helped Microsoft’s gaming arm reach more than 5 billion in revenue.
Microsoft didn’t hesitate to attack its eternal rival Apple again. The Redmond company published an advertisement for their Surface Pro 7 in which we can hear a mockery of the MacBook Pro’s Touch Bar. The young man who compares the MacBook Pro and the Surface Pro 7 says: “Mac gave me this little bar, but why can’t they just give me a full touchscreen? “