The latest iOS 14.5 software update from Apple has made Facebook and its app family unhappy with their privacy focus, particularly tracking user behavior. In iOS 14.5 there is a new notice in the Facebook and Instagram apps asking users to allow tracking as this helps keep the apps “free” and apparently relies on horror strategies.
“You are on iOS 14.5. For this version of iOS, we need to ask permission to track some data from this device to improve your ads, ”reads a notice on the Facebook app for iOS 14.5 users. The clue was first discovered by a technology researcher Ashkan Soltaniwho also spotted a similar message on the Instagram app. Check out the tweet below.
“Help Keep Facebook Free” pic.twitter.com/mOB9WJpz9A
– ashkan soltani (@ ashk4n) April 30, 2021
“We use information about your activity that you have received from other apps and websites to show you more personalized ads and to keep Facebook free [and] Assisting businesses that rely on ads to reach their customers. “
According to a report by The Verge, However, Apple is referring to the new notices as “education screens,” which provide more information on how Facebook uses data for personalized ads. However, many may view the new requirements as a horror strategy that suggests Facebook and Instagram could soon be paid apps if the new privacy features continue to be implemented.
Facebook is dissatisfied with the privacy features of iOS 14
Facebook was a big critic of the new opt-in requirement, according to which users from iOS 14 apps must explicitly give their consent so that apps can track the use of their phone. Without this consent, apps like Facebook cannot track the other apps and pages a user visits.
Zuckerberg called out Apple during Facebook’s January earnings call, naming Apple one of Facebook’s biggest competitors. “Apple has every incentive to use its dominant platform position to interfere with the functioning of our apps and other apps, which they regularly do to favor their own,” said Zuckerberg. “This is affecting the growth of millions of businesses around the world, even with the upcoming changes to iOS 14,” he added.
Can Facebook Really Get Paid?
Facebook’s longstanding slogan always indicated that the company “is and always will be”. However, Facebook tacitly removed this slogan from its homepage in 2019. A year earlier in 2018, when Zuckerberg testified at the Congress, he did not rule out the possibility of a paid version of the app, but added: “There will always be one free version of Facebook ”.