Apple is launching a limited edition Apple Watch Series 6 ahead of Black History Month in February. The new Apple Watch variant has a fresh bracelet and a new dial on the dial. Apple will send a portion of the revenue from this variant to various global civil rights organizations.
The new version of the Apple Watch is part of the “Black Unity” product collection and has a black, green and red striped color scheme. These colors symbolize the Pan American flag. Under the new color scheme is the same Apple Watch Series 6.
In case you didn’t know, Black History Month is celebrated every February in the west and celebrates the achievements of African Americans in US history.
Prices and availability
The new Black Unity Apple Watch Series 6 is priced at $ 399 (approximately Rs 29,000) and the band can be purchased separately for $ 49 (approximately Rs 3,500). Apple will be selling the new Black Unity Watch and Band starting February 1, 2021. According to a report by The edgeThe Apple Watch Black Unity band will be available year round, while the entire watch won’t be available until September.
However, the special Black Unity Watch face will be available now to anyone who owns an Apple Watch.
What organizations will Apple contribute to?
Apple has announced that the company will supply a portion of the Black Unity Edition Watch’s sales to six global organizations. These include the Black Lives Matter Support Fund, the NAACP Legal Defense and Education Fund, and the European Network Against Racism.
Apple’s other initiatives ahead of Black History Month this year. (Image source: Apple)
Apple’s other initiatives for Black History Month
In addition to the new watch, Apple is doing a few other things to celebrate the event. The Apple App Store is getting a new hub that highlights businesses from blacks and developers. Apple Music also receives curated playlists and other content that highlights black artists and contributors.
Meanwhile, Apple’s map service is also receiving curated recommendations from EatOkra that highlight restaurants owned by blacks. Similarly, Apple TV and the Apple News app also highlight stories that focus on black families. Black authors are also highlighted on the Apple Books and Apple Podcasts apps.
