Spencer values the number of players they get, not the number of consoles they sell
The Xbox Series X and S finally arrived on November 10th and we have now begun a new era in video game consoles. One of the few good things that will come out in 2020 is the new consoles from Microsoft and Sony. So far, console wars have only been about teraflops, frame rates, and resolutions, but this time it’s different. We’re now in a Netflix era of video games, and Amazon and Google have been working on game streaming services that will let you play the latest games without having to buy a console.
Microsoft has spent billions on game developers over the past five years and has developed a unique approach – Xbox Game Pass, a monthly subscription that lets you play hundreds of games for one monthly fee.
Microsoft has targeted gaming through subscriptions, streaming, and services. A lot has changed since Phil Spencer became head of Xbox in 2014. After taking the helm, Microsoft has a larger roster of game developers and has made Xbox games available for the PC as well. They also created their own streaming services so that players could play on any screen known as the Project xCloud prototype.
Spencer says her current focus will be on her Game Pass and cloud gaming. It’s understandable that Xbox would take more risks as Xbox One sales were low compared to Sony PlayStation 4 sales. Microsoft finds it more convenient to focus on subscriptions, attention, and revenue instead of just focusing on selling consoles. Spencer said they will focus on the number of players they get and how often they play.