Apple Music released a memo for artists, labels and publishers on Friday highlighting the more profitable pricing policy than that of its competitors. A hint clearly aimed at Spotify, currently the # 1 streaming platform.
It was made public in a memo posted on the service’s artist dashboard and sent to labels and publishers on Friday that the announcement was made. Apple Music shows its increasing efforts to better reward artists on its platform. Although the value of listening to the service depends on the type of subscription and the country in which the song is being heard, Apple estimates that it will be offered on average globally in 2020. $ 0.01 per listener. For the apple brand, it’s about pulling out the claws on its competitor Spotify, which last month announced its remuneration policy for rights holders via its website. Loud and clear. That price is in fact much higher than what Spotify is currently offering, which pays an average of $ 0.3-0.5 per listener, although its user base is larger.
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Apple also takes the opportunity to reaffirm its commitment to offering labels (52%) the same percentage of compensation regardless of size or importance. “While other services pay some independent labels at a significantly lower price than large labels, we pay all labels the same total rate.”. Without naming it directly, Apple Music sets its Swedish rival right by pointing out that it has a team of editors who create playlists based on the musical qualities of each song rather than a pricing policy that serves artists. “The team of Apple Music flavor makers from around the world hand-assemble 30,000 editorial playlists. These specialists select music on their merit, and we are not asking anyone to accept a royalty.. An attack targeting the Detection mode Spotify, a discovery playlist that allows artists to be added to the playlist when pay drops.
This announcement comes at a complicated time for artists whose income has been severely impacted by the closure of event spaces during the pandemic, while at the same time online music listening platforms have benefited fully from the crisis. Therefore, many votes are raised for Spotify in order to increase the remuneration price. Indeed, with 155 million paying subscribers versus 60 million for Apple Music, it is surprising that the platform offers such a low compensation policy.