Carl Pei, the charismatic co-founder of OnePlus, has announced a new company: Nothing. This is Pei’s second company after OnePlus, one of the most successful premium smartphone brands in the world. Pei left OnePlus two months ago.
Little is known about Pei’s London-based consumer technology company. The brand didn’t reveal anything about the product roadmap, but said its first “smart devices” will be released in the first half of this year.
In December, Pei’s new venture received $ 7 million in seed money from several high profile companies including “Father of the iPod” Tony Fadell, Twitch Co-Founder Kevin Lin, YouTuber Casey Neistat, CEO of Product Hunt, Josh Buckley, Reddit Co-Founder Steve Huffman, Creds Kunal Shah and other. Pei previously said that he plans to use the money to invest in research and development as well as to set up an office in London.
“It’s been a while since something interesting happened in technology. It’s time for a breath of fresh air, ”says Pei. “Nothing is the mission to remove barriers between people and technology to create a seamless digital future.”
It is not clear which new product Pei plans to bring to market under the Nothing brand. Some speculate that Pei is working on audio accessories that could be accompanied by a subscription-based music service.
Pei is best known for OnePlus, the brand he co-founded with Pete Lau in 2013. Rumors that Pei left OnePlus surfaced early last year and the Swedish entrepreneur left the company in October. The reason Pei is leaving the company is unknown, although some observers say OnePlus is losing its direction lately.