The master, starring Vijay and Vijay Sethupathi, has sparked a new wave of energy for the exhibition sector in the southern states, particularly Tamil Nadu, where theaters were full on Wednesday despite the pandemic. As early as 5 a.m., fans lined up in front of the theaters to watch Lokesh Kanagaraj’s direction. And if you look at the moviegoers in Chennai, you might think the pandemic is behind us. Many film fans openly violated Covid protocols. This despite the many billboards and billboards in front of the movie theaters asking fans to refurbish, wear masks and watch social distancing.
Be it dancing, cheering, waiting to enter the theater or stepping out after watching the movie, many fans have been spotted wearing a mask in Chennai theaters. Similar scenes took place in Mumbai’s carnival cinemas. A long line of socialmediagossips waited eagerly for their chance to enter the theater, but without their masks.
The energy and excitement in the Hyderabad cinemas was just as palpable as the larger-than-life Vijay clips at the entrance to the theater. And fans could hardly hold back when the opening credit started. Many honked their horns and got up to take photos.
– Indian Express Entertainment (@ieEntertainment) January 13, 2021
Distributors have already declared Master a box office hit, but much remains to be said about fan precautions. Given the onslaught of socialmediagossips, it seems likely that the master will help the Tamil film industry land on its feet. But the question remains, at what price?