Known as one of the founding members of the group The Black Eyed Peas, will.i.am is above all a businessman at heart. Will.i.am was particularly interested in the world of technology and initially wanted to enter the automotive industry with the presentation of its brand in 2012 “Iamauto”. Like many projects started by will.i.am, his car brand seems to have been abandoned today.
will.i.am is surfing with a mask to start a new company
After the commercial failure of wireless headphones “Bttns”, This time, will.i.am returns with a concept largely inspired by the current health crisis. As you know, wearing a mask has become a habit for hundreds of millions of people around the world. In recent months, major fashion companies have introduced this medical device to make it a real fashion accessory.
Passionate about fashion and tech, Will.i.am brings his stone into the building by revealing that “Xupermask”. In collaboration with Honeywell, the market leader in black Eyed Peas has developed a face mask filled with technology. Available at $ 299, “Xupermask” is equipped with two fans with three speeds and HEPA filters. But the real peculiarity of this mask is the presence of headphones with active noise cancellation, microphone and Bluetooth 5.0 connectivity.
As usual, will.i.am goes by adding to the “Xupermask” futuristic ends with the presence of LEDs and has taken care to develop two colors: black and white. The “Xupermask” will be available in the US starting tomorrow. To see if this project will be successful this time around to pique the interest of potential buyers. Either way, we’re not taking a huge risk in claiming that will.i.am’s musical career was William James Adams Jr.’s only real success.