Emakina has display a partnership with Arianee, a global specialist in digital certification of valuables. The agency thus joins the consortium set up behind an association under the 1901 Act and also becomes the integrator of the SaaS Arianee platform.
If the topic of NFTs has been well known for a few weeks, Arianee has been working on an open source protocol for three years. In fact, the company has taken some leadership in the way brands use this technology. By creating a digital double pack, objects that are not connected are given inviolable digital properties. Arianee then offers the opportunity to create a new customer experience, especially for the fashion and luxury industries. “Consumption habits have changed a lot and now reselling products has become completely commonplace. So how does a brand know that their product is in the hands of someone who may never be? Entering a store and most importantly, how to get it established This is exactly what Arianee offers, drawing on Emakina’s expertise in user travel, design service and technological innovation. “ explains Manuel Diaz, President of Emakina France.
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“We provide open source, royalty-free, documented technology in an independent, collaborative consortium that includes brands.” to explain Digital century Pierre-Nicolas Hurstel, CEO of Arianee. “At the same time, we offer a SaaS platform with which companies can use this technology and which their customers can easily handle.”
“What seems fundamental to us behind Arianee technology is the ability for luxury brands and houses to be in direct contact with the owner of the product rather than just the buyer. CRM (Customer Relationship Management) according to a logic of ORM (Owner Relationship Management) with regard to the confidentiality of data “ added Manuel Diaz.
Because of the product’s existence in a digital universe, brands that can think and create new connected services have many use cases at their disposal. The most obvious problem concerns the customer service portion that a customer can follow or access a history of repairs to their product. He could also get it insured or extend his warranty. With the booming second-hand market, the NFT-protected certification of product authenticity offers new perspectives for luxury real estate. “It is clear that the guarantee of authenticity will be a key consideration for both the seller and the buyer. The digital passport offered by Arianee is a great opportunity for brands to maintain a relationship with the actual owner of their product.” Manuel Diaz projects himself.
In a broader approach where the fashion and luxury industries are constantly striving to improve their customer experience, this is technology “enables a brand to connect with its customers in context, bring them value and move from a transactional relationship to a service relationship.” adds Pierre-Nicolas Hurstel. If several hundred thousand products are already equipped or activated, Arianee aims for a volume of “in millions by the end of the year or the end of next year”.
There is no doubt that this partnership with Emakina will help achieve that goal. The agency, represented in 20 countries, already supports many brands and luxury houses with their user experience problems.