According to Andrew Bosworth, director of augmented reality and virtual reality at Facebook, the networked glasses in collaboration with Ray-Ban will be unveiled from 2021. However, he states that when they are released, they are unlikely to be equipped with augmented reality technology.
Connected glasses without augmented reality for 2021
For several years, Facebook has been working with the French-Italian world market leader Essilor Luxottica with the aim of a first smart glasses with the Ray-Ban brand in 2021. Facebook is committed to creating elegant glasses that also offer individuals an enriched view of the reality that surrounds them. This is the ultimate goal of this smart glasses project: Implement augmented reality technology. However, according to Andrew Bosworth, this technology will not be available when the attached glasses are released.
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Andrew Bosworth specifies the following: “These will be smart glasses, they will certainly have a lot of functions, but augmented reality functions are unlikely to be available immediately. We prefer to be careful in this area. We’re very excited, but we don’t want to say too much. We don’t want to talk about augmented reality just yet, but simply about “networked glasses”..
Don’t miss the “next big platform”
The social media giant invested considerable resources in developing this project. In particular through the acquisition of the Oculus company. Facebook’s virtual reality and augmented reality teams consist of more than 6,000 employees. you are more than employees who work on Instagram and WhatsApp, two applications that still have billions of users around the world. Proof that Facebook relies heavily on this area.
Facebook connected glasses must have the ability to connect the digital and the physical world through a lens. It’s a topic that fascinates tech giants. Google and Snapchat have already tried to bring a similar product to market. We particularly remember the partnership between Gucci and Snapchat to bring Spectacles 3D glasses to market. Apple is there too. The partnership between Facebook and Ray-Ban could maybe make all the difference.
The social network doesn’t want to Don’t miss the next big platform after the smartphone. Mark Zuckerberg stated the following on this topic a few months ago: “We don’t have a product for you yet, but I’m happy to announce that we have entered into a multi-year partnership that will begin building and launching our first smart glasses next year.”. 2021 will therefore be the year of connected glasses for Facebook, but definitely without the augmented reality module.