The start is discreet, but there is no lack of ambition. Facebook started the beta test phase of its new hotline application on Tuesday. This conference tool is heavily inspired by Clubhouse, the audio discussion app that caused a lot of talk earlier this year.
The notable difference is that questions can be asked in writing here. Quoted by AFP, Facebook explains that hotline is a discussion platform that enables a personality to interact with their audience: ” With the hotline, we want to understand how multimedia, interactive, and live Q&A sessions can help people learn from experts. It also helps experts develop their business “.
Is clubhouse very imitated and can it resist?
In contrast to the clubhouse, the organizer can also activate videos and his conference is recorded and is available. As stated by our colleagues BFM TVThe idea is therefore to build a more professional image.
It therefore remains patient to consider whether or not this proposal will be extended to the general public. Note that Facebook is nowhere near the only one developing a rival in the clubhouse. This also applies to Twitter with Spaces. This allows users to create audio rooms to discuss topics of their choice. The same goes for Slack, Spotify or even LinkedIn and Discord, which should soon offer a similar concept.
The trend is so pronounced that one can even ask oneself whether the clubhouse is not severely threatened. The question is therefore whether the social network will be able to hold its own against such rivals. The ability to make audio rooms a simple feature of pre-existing platforms such as stories is indeed there. If you want to dig deeper into these topics, we cannot recommend you enough reading our analysis on the subject.