Apple sold in the fourth quarter of 2020 80 million smartphones. This is the first time since 2016 that the Apple brand has overtaken its competitor and market leader Samsung in terms of the number of smartphones sold. The Cabinet gardener It is estimated that Apple has sold 80 million smartphones at Samsung sold “only” 62.17 million.
Apple sold 80 million smartphones in the fourth quarter of 2020
There’s obviously an obvious reason for these numbers: Apple Bet on smartphones this year With its new iPhone 12 range, which was unveiled in September, Samsung did not unveil a flagship smartphone this quarter. The proof in 2019 was that Apple had sold “only” 69.6 million iPhones in the fourth quarter of last year.
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Nevertheless, a special victory is important to underline. Apple breaks sales records as The smartphone market is generally in decline. Worldwide sales of smartphones in 2020 down by 12.5%. A less significant drop in the fourth quarter when the market only declined 5.4% year over year.
A more moderate rate of decline due to 5G smartphone sales, after Anshul Gupta from Gartner. For its part, Samsung sticks out its tongue … The Korean giant saw a general decline in smartphone sales from 2020 14.6%. This doesn’t stop the company from remaining the company that will sell the most smartphones in the world in 2020.
The top 6 are developing
Over the years, Samsung has faced increasingly fierce competition. There are of course Apple, but also newcomers like Xiaomi, OPPO or Vivo. The last three smartphone manufacturers recorded good growth in 2020 despite the difficult environment. At Xiaomi, smartphone sales increased by 15.7%. Huawei is apparently no longer in the running (down 24.1%) due to the sanctions imposed by the former US administration led by Donald Trump. Chinese giant suffered the biggest decline in the smartphone market in 2020.
According to Gartner analysts, smartphone sales are likely to pick up again in 2021. They could be stimulated by the rollout of 5G compatible phones outside of China, where this technology already appears to be in place. Worldwide production of smartphones could see growth of around 9% over the next 12 months. This is what the new top 6 could look like (around 80% of the world market): Samsung, Apple, Xiaomi, Oppo, Vivo, Transsion.