George Harrap, who previously ran Hong Kong-based blockchain remittance startup Bitspark as CEO, is moving to head DeFi at PR company YAP Global, which focuses on fintech and cryptocurrency.
In an announcement on Wednesday, YAP Global said the new hiring will help bridge the communication gap between mainstream media and decentralized funding (DeFi).
In his new role, Harrap will support the PR team and help break down the complexities of emerging technologies like DeFi through “knowledge calls” and lessons.
According to the company, while many DeFi platforms have reached millions of users, the existing institutions lack the knowledge of how the emerging industry works.
“I’ve been in the crypto industry for a decade now and DeFi has just as excited me as it did when I mined my first bitcoin,” Harrap told CoinDesk. “DEXs continue to compete for centralized exchanges, the ability to get a loan within two minutes – this time it’s not just about building a SoV, it’s building a financial system.”
“For the industry to be successful, however, we have to resolve its complexity in order to better inform the media and thus also the users about it. I want to help fill this knowledge gap, ”he said.
Samantha Yap, Founder and CEO of YAP Global, commented: “We are delighted to have one of the most important educators in blockchain and cryptocurrencies, but now in decentralized finance, join the team. George does a great job breaking technical projects down into easy-to-understand explanations. “