Gatorade, the Pepsi subsidiary specializing in energy drinks for athletes, has just been commercialized an intelligent patch able to analyze sweat for better hydration.
The Gx sweat patch is located on the inside of the left forearm and is based on three criteria that advise the wearer on hydration: the amount of fluids lost, the rate at which the athlete is sweating, and the rate of sodium he loses through his or her Sweat. “” Via the Gx app, qualitative data from the sweat patch can be recorded and processed with a telephone camera. It uses an image recognition technology that has been trained with machine learning. Three colored lines on the patch help the smartphone camera understand the lighting conditions to ensure accuracy »Explains Smart Design.
The iPhone can soon be unlocked with a mask and an Apple Watch too
This gives the athlete advice on how to best hydrate according to their sweat, avoid cramps and recover as quickly and healthily as possible. He must therefore create a welding profile in the application. Smart Design states the following:
“The resulting sweat profile is combined with other athlete and activity data (such as weather, weight, duration and intensity of training) through an algorithm to display the athlete’s fluid and nutritional needs. A second algorithm is used to adapt these requirements to products in the Gatorade ecosystem for each phase of training: preparation, performance, and recovery. These recommendations can be viewed in the app or sent as SMS notifications. “
Gatorade also recommends creating a sweat profile for any type of exercise, whether it is a sport that takes place outdoors or indoors. In fact, the patches can only be used once. However, when an athlete performs the same session as when wearing, they know how to moisturize. “” The Gx system represents the evolution of the way we serve athletes. By providing information to help them make decisions, from refueling to training to recovery, we’re empowering athletes like never before. Says Brett O’Brien, director of Gatorade.
The Gx Sweat Patch is also a great way for the company to differentiate itself from its competitors in a market it clearly dominates (72% market share versus 16% for Powerade de Coca-Cola) but with a newcomer who is at the top of shows its nose: Bodyarmor, another subsidiary of Coca-Cola.
Currently, the device is only available in the US at a price of $ 25 for two patches. No indication of a possible marketing in Europe was given.