Google plans to end the Google Shopping mobile applications. No jealousy, those on iOS and those on Android will be cut from June. The goal of the company Mountain View is to prefer the web version “shop.google.com”. “”We will no longer support the shopping app in the coming weeks. All of the features that the app offers users are available on the Shopping tab»Explains a spokesman 9to5 Google.
Like the web version, Google Shopping apps allow users to purchase products from thousands of online stores. Since last year, Google has been focusing on offering merchants as much support as possible so that they can find a new leverage for income. As of April 2020, Google Shopping was free for every American company that wanted to list its products there. It will be necessary to wait until October for this option to extend to Europe, the Middle East and Africa.
While the company doesn’t release numbers on their usage, the removal of iOS and Android apps from Google Shopping isn’t all that surprising. If this experience is used most often, it is done in addition to a search for a product and thus not directly in an application via the search engine. In the past few days, YouTube has even started to incorporate automatic product identifications into the videos, with a shopping link to the retailer’s online shop. If the company wants to make it a competitor to Amazon, it can leverage its strengths too.