Tired of Google? A new search engine is coming, Brave announced on Wednesday. The company’s open source browser, launched in 2016, will have its own search engine following the takeover of the Tailcat project developed by Cliqz, on which the German subsidiary Hubert Burda Media has been working for several months.
No profile or history that could influence the search engine in its ads and in the storage of personal data … Brave wants to do the opposite of Google. Until the integration of “Brave Rewards”, a program with which users of the browser and its new search engine generate 70% of advertising revenue.
This Wednesday, Brave opened a waiting list for his “Early Adopters” can try the search in the following weeks. Brave “Search”, as it is now called, will next be introduced in late spring, if not this summer.
Google continues to weigh over 90% of the market with its search engine and Chrome browser. At the same time, he announced this Wednesday that he would no longer offer targeted advertising based on our web protocol in order to better respect the privacy of its users.
That means Brave and his navigator explode. The 115 employees who work for them have increased their sales 28 times in just 16 months. It currently has 25 million users and is expected to double by the end of the year. This “unprecedented” growth is remarkable, while Brave still had 11 million users last year.
Recently, WhatsApp has shown that the privacy issue can lead millions of users to go their way and choose more respectful alternatives like Signal and Telegram. Will Google see the same exodus from its users?
“We expect even greater demand for Brave in 2021 as more users demand real privacy solutions to escape Big Tech’s invasive practices.” we can read in a press release from Brave. “Embedding privacy research into our platform is a necessary step to ensure that user privacy is not plundered in order to fuel the surveillance economy. “”
Preferably with adoption
Google’s dominance of the market is easy to explain: it has the largest index on the web and its search results are highly relevant. Brave is starting from scratch with its new search engine and is completely independent, according to the statements of its management. To ensure the relevance of the search results, they state that the better the acceptance, the better the quality of the results displayed. Indeed, in its algorithm, Brave does not hide the fact that it intends to anonymously use the main trends of the websites that its users click most often in order to better assess the quality of its results.
In his browser, the choice between Google, Bing, Qwant, Ecosia and other search engines is always available. “User choice is an ongoing principle at Brave. Brave will continue to offer various alternative options to the user’s default search engine, and we believe that Brave Search will provide our users with unprecedented privacy. When you’re ready, we hope to make Brave Search the default Brave engine. “”