Apple is known for its very strict guidelines for managing the App Store. Despite this policy, it is still possible that cases of abuse of certain applications are reported. For example, a few days ago the media relayed the words of a developer who spoke of applications deceiving users (at unreasonable prices compared to the service offered) by escaping the vigilance of the Cupertino company.
And following that, Apple appears to have decided to tighten the screw by rejecting more applications that are suspected of cheating users. For example, in an article published this week, the 9to5Mac site tells the story of the developer of an application that was allegedly rejected by Apple.
More vigilance after press articles about scams slipping through the cracks in the App Store?
In an email to this developer forwarding 9to5Mac, Apple reportedly wrote: “Unfortunately, the prices you’ve selected for your app or for in-app purchase products in your app don’t reflect the value of the features and content offered to the user. Charging irrationally high prices for content or services with limited value is a scam for customers and not suitable for the App Store. “”
In that email, Apple reportedly recommended that the developer review its features to add more value to the user, or consider new tariffs that better reflect the services on offer.
In this example, the developer eventually won his case after appealing by justifying his high pricing by using paid APIs to provide the features. In fact, this news suggests that Apple recently decided to be more vigilant in enforcing a rule that has long been in place for iOS app developers.
“” […] We will not distribute apps and in-app purchase items that are clearly fraudulent. “we can read in these rules of the App Store. Otherwise, as quoted by 9to5Mac, the company merely reminded Cupertino that it is committed to making the App Store a safe place to find and download apps, and that it does not tolerate any scams.
In early February, when a developer highlighted the scams on the App Store, which can sometimes generate millions of dollars, Apple released a press release relayed by The Verge website.
Apple reaffirms its commitment to fighting this type of fraud
“We take comments on fraudulent activity seriously and investigate and process every report.”we can read in this press release. “The App Store is a safe and reliable place for users to get apps and a great opportunity for developers to thrive. We do not tolerate any fraudulent activity on the App Store and have strict rules against apps and developers who try to defraud the system. In 2020 alone, we terminated over half a million developer scam accounts and removed over 60 million user reviews that were classified as spam. As part of our ongoing efforts to maintain the integrity of our platform, our Discovery Fraud team is actively working to eliminate these types of violations and is constantly improving their process along the way. “”
In any case, this news shows us that if Apple is sometimes accused of controlling the App Store too tightly (which sometimes irritates developers), that control also has benefits for users who can feel more secure about using applications through the Store download.
Otherwise, we remind you that the Cupertino company will soon be rolling out a new feature of iOS that requires app developers to obtain the explicit consent of the user before using IDFA, an identifier that is a bit like third-party cookies on the web and works This is important in order to properly personalize advertising experiences on apps.