HMD Global, a maker of Nokia branded smartphones, is moving into the budget phone market as the brand continues to face stiff competition from Chinese mid to high end cell phone manufacturers. On Thursday, the Finland-based company announced six new branded smartphones. This is to help simplify the phone palette.
The new smartphone series consists of the X, G and C series, each with two mobile phones. The Nokia X20 and Nokia X10 offer a battery life of up to 2 days, 3 years of monthly security updates and 3 years of extended warranty for the operating system. The G series, on the other hand, to which the G10 and G20 devices belong, offers a battery life of 3 days, monthly security updates of 3 years and operating system updates of 2 years. The C series is now considered the entry-level model on the market.
While the X series isn’t aimed at the high-end market, both phones offer 5G support thanks to the Snapdragon 480 processor. The devices have a large 6.67-inch FHD + hole display and run on Android 11. Both smartphones are also equipped with Zeiss optics.
HMD Global has not had a smooth ride as the smartphone brand struggled to make an impact in India despite the Nokia brand name. Experts say the lack of marketing appeal and the inability to compete with players like Xiaomi and Oppo on specs and features has made the Nokia brand less popular in the world’s second largest smartphone market. According to HMD Global, its phones will always have a competitive edge thanks to Google’s Android One software, an unadulterated version of the Operating System (OS) that promises three years of security updates and Nordic design.
The Nokia X20 will be available in select markets from May, while the X10 will be available in select markets worldwide from June. The G20 and G10 will go on sale in May and June at prices of EUR 159 and EUR 130, respectively. In the meantime, the C20 will go on sale in June. For the C10, the company has yet to announce the release date or the price.