Even the video streaming platform Netflix she was caught in the mania of vertical video Short format popularized by TikTok. During these hours, the American giant launched a new navigation mode in its smartphone application that is definitely reminiscent of that of the Chinese sharing platform: its name is Quick laugh and is based on the vertical scrolling of clips taken from comic shows that are already in the catalog Netflix on request.
In fact, the only aspects of Fast Laughs mode that are similar to TikTok are the video format and the user interface. THE content In fact, they don’t come from the users, but are carefully selected by the platform’s moderators based on material they already have – such as: Stand-up comedies and specials – and selected according to two criteria: plans that can also work with the smartphone vertically (The original shows were always shot horizontally) and a total duration less than 60 seconds. It’s not for nothing that the mode is called quick laugh or quick laugh.
The UI allows you to scroll vertically through videos, but it is also inspired by two other aspects of TikTok: You can use it recognition to the suggested videos or to Share them as a message and quick link with other users on messaging platforms or by reposting videos directly on social media. In short, the mode can work as a simple hobby for the users, but it allows the company to do so Let subscribers discover new shows otherwise they would never have considered that.
The only problem is that Fast Laughs is still an early development feature. At the moment it is only available in versions ios Application but mostly limited to certain countries including the United States, United Kingdom, Canada, and India. To find out more about a version of Android and its arrival in other countries, we’ll have to wait.
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