For many months, Huawei has been affected by US sanctions that specifically affect the global sale of smartphones. The manufacturer had to give up Google services after the Trump administration revoked its license. It has also been blacklisted in the United States, a country where it is considered a national security threat. As a result, trade between the Chinese company and American companies is questionable, which doesn’t help the brand’s business.
Lose Huawei in the coming months?
The consequences of this conflict between Huawei and the US can be felt on the sales of smartphones. A recent report from market research firm Counterpoint Research shows how the smartphone brand lost market share between April and August 2020. Over the reporting period, the manufacturer fell from 21% to 16%, which is a pretty sizable drop from when it took first place.
In comparison, Samsung regained first place from 20% to 22%, its most significant market share in August. Apple stayed on track and stayed at 12% for the entire period. The apple brand launched the iPhone 12 a week ago, but shipments haven’t started yet. Despite all this, pre-orders for the iPhone 12 and iPhone 12 Pro seem excellent, so sales of the new range could top the iPhone 6’s last record. We’ll have to wait at least until November to see concrete results. So far, the iPhone 11 and iPhone SE 2020 have enabled the American company to maintain its market share.
The impressive increase is that of Xiaomi as the Chinese brand rose from 8% to 11% of the market share between April and August. The brand advanced to fourth place in the world market in August, taking advantage of Huawei’s painful period. The Chinese manufacturer’s sales are increasing in areas normally attributed to its competitor, such as Central and Eastern Europe.
According to Counterpoint Research analyst Minsoo Kang, Samsung, Apple, Xiaomi and Oppo will see their smartphone sales rise to the detriment of Huawei in the coming months.