In August 2016, Instagram launched a new format that was heavily inspired by Snapchat: the Sories. In the same year, the social network belonging to Facebook implemented a less blatant function, “See translation”that translates the description of a post. It took Instagram 5 years to provide this feature in Stories.
Now if you’re viewing a story in a language other than your own, you can translate it if it contains text. At the top left you can see “View translation”, as was already the case in the descriptions. According to Instagram, this new translation feature will be available worldwide and currently supports over 90 languages to make it easier to share content with an international audience. If you still cannot access this option, try updating the application or you will have to wait as such an update may take some time to deploy.
Audio translation soon?
As already explained, you can use this function to translate text into story. Instagram states that it is currently unable to translate audio. However, this precision suggests that Facebook will be able to offer this on Instagram in the future. Regardless, even though Instagram stole the stories from Snapchat, the owners of Facebook have managed to put this format to good use.
The stories are reaping resounding success on Instagram, which is by no means going to give up this format on Facebook, LinkedIn or even Twitter, which has just started. Recently, Bluebird stated that the fleets are a flop: “We were hoping the fleets would encourage more people to join the discussion, but they didn’t. So we’re removing them to focus on improving other parts of Twitter.