Bharti Enterprises’ messaging app, Hike StickerChat, has officially closed. The news of the shutdown of the messaging service was first posted on Twitter on January 6th by its founder and CEO Kavin Bharti Mittal. Now, following the WhatsApp controversy, his tweet is going viral. The app has since been removed from the Google Play Store and Apple’s App Store.
“Today we announce that we will go under StickerChat on January 21st. We thank you all for your trust. We wouldn’t be here without you, ”wrote Mittal on Twitter.
Users can download their data in the application. However, the announcement doesn’t mean the end of other apps that are being developed by the company. On the same day, Mittal announced that the company will focus on Vibe and Rush, which will use hike emojis and will include mini-games. For example, Vibe is an invite-only community.
Mittal said in his tweet that 1,00,000 people have already applied for Vibe. On the other hand, Rush is available for download on iOS and will also be available on the Play Store shortly.
12 / Today we announce that we will drop StickerChat on January 21st.
We thank you all for your trust. We wouldn’t be here without you ❤️
All your data can be downloaded in the app. Your HikeMoji will continue to be available in both Vibe and Rush!
– Kavin Bharti Mittal (@kavinbm) January 6, 2021
Despite the increasing demand for custom apps, the reason why Hike shut down is still unknown. Mittal believes India will not have its own ambassador because the “global impact is too strong (unless India bans western companies)”. He also praised Telegram and Signal as being more user-oriented.
In a previous interaction with socialmediagossips.comMittal asserted that shared experiences are the future of the social while talking about Hikeland. The virtual room used to be part of Hike. Now, Vibe by Hike will be a rebranded version of Hikeland.
“There was literally no innovation in the social field. And we’re kind of sticking with those experiences of the past decade designed for the 2G world and in some cases the PC first. We’re finally in a place where we can change that, have experiences that are rich and joyful and that can potentially focus on relationships, ”said Mittal.
With Hike shutting down, the apps are expected to go online soon this year. Mittal has not given an official date when the two will be made available. He claims that in Vibe there are already 100,000 people waiting for invitations to join the community.