Cock-a-Doodle Doo. The American giant medium, an online article platform with 170 million monthly visitors, has just announced the acquisition of shine, a French start-up specializing in the distribution of digital books. An acquisition that made it possible for Medium “Develop your offer”but the amount was not disclosed in the press release jointly sent by both companies.
Glose, the French start-up specializing in digital publishing
Founded in 2014, Glose presents itself as a “reading center” what its users promise transform the way they read. The startup provides them with this An extensive online bookstore with over 1.4 million e-books and audio books, visible from computer, tablet and smartphone, with or without a connection. Even more with Glose, “Readers can join reading groups, share their notes on the books they read, track their daily and weekly reading activities, and set reading goals.”.
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For Nicolas Princen, founder and CEO of Glose, the goal of his company is as follows: “Help people read more and get the most out of what they read.”. A formula that has attracted more than a million users worldwidejust when it was about to grab Medium’s attention. “We are impressed by Glose’s products and technologies, but also by the partnership with authors and publishers.”, explains Ev Williams, CEO of the American platform and co-founder of Twitter, in his press release.
With this acquisition, Medium is enriching its offering
Medium is a platform for reading and writing long content that is particularly popular and welcomed by the tech community 170 million visitors every month. If success cannot be denied, the company is not resting on its achievements and is now trying to develop its offer further. In this context, the acquisition of Glose comes into effect.
In its press release, the American company stated that thanks to this takeover it will be able to do so “To offer digital and audiobooks for the first time, in addition to the millions of articles it already lists”. New content that will be available under the Medium Books brand, of which Nicolas Princen will take the lead.
For Ev Williams, the existing synergies between the two companies are clear: “With books you can explore an idea and go further. The vast majority of the world’s ideas are stored in books and magazines, but they are very difficult to consult or share. With Glose we want to improve this experience in the large network of committed readers and writers of Medium. We look forward to building publishing partnerships with the Glose team to help writers reach more readers. “.
An enthusiasm that Nicolas Princen shares. The man said to AFP: “We are very proud to have built a French success and today we are joining a group that is fully aligned with our values and that will allow us to make our technology accessible to a greater number of readers around the world close.” .