Google is beginning a major overhaul of its mobile search engine, one of the most widely used services in the world. The seeker now provide more direct and visual information on the topics we are looking for. In return, the search results pages appear lower and lower.
Google describes the updated user interface as a “major visual makeover” with the intention of making things easier for users, concentrates information and improves the readability of the text. Here, Google extracts relevant information from the concepts we are looking for in order to display them directly, in a summarized and structured manner.
More time on Google and less time on other websites
Perhaps the most important aspect here is how Little by little, the research results take a back seat. In other words, it means there are more and more widgets showing up with relevant information pulled from the web pages you are looking for.
For example, when searching for “forest cat” we can see the official name appear first, a brief description, an option to display in augmented reality, more data from the categorization, stories, additional information about its size and personalization or diet . . and finally the first result of the website.
Look for general concepts It is now almost impossible to see results web pages on the first screen. You have to scroll (and often a long one) to see the results of the web pages that Google found. In recent years, Google has started extracting information from websites for direct display, as long as the user has it more and more quickly. And as long as you stay on Google longer and don’t leave your service to get to the tour page.
This is not really new. We saw before how the search engine began to extract and highlight the part of the text searched for directly from web pages. Entering these search results led directly to the paragraph where the information was located.
Changes in the Google search engine
There are a number of the relevant changes that have been applied on the design of the Google mobile search engine in addition to the sample of information extracted from web pages. Usually these are subtle changes in typography, colors, or styles that together make the visual appearance different.
To improve reading on Google Typography changed, its size and spacing. This should in principle improve readability, although it depends on many other factors related to each user’s device. In general, the style of all the text is more consistent across the search page.
One subtle point that has changed is the shading in the search resultsNow the spaces on the sides are removed to leave more space for information. Therefore, the records on this search result page only leave space at the top and bottom. Google combines this with using light colors to highlight relevant information and desaturated or upright grayscale for backgrounds and less important information.
After all, Google does Emphasis on the use of rounded shapes. It’s something he’s been applying since he redesigned his logo a few years ago. The interfaces are becoming more and more rounded, we see it in Android, in Google Home or, for example, now in the new search engine. Aside from evaluating effectiveness or not, it is more important that consistency with the same style is sought across the ecosystem.
According to Google, this is the new design of the mobile search engine will reach all users in the next few days. It is currently used in parts of the world like New Zealand which is often used as a test bench for these things. There is no need to update anything on the mobile phone to get the new design.
Via | Google
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