Obviously, all means are good for Netflix to generate additional income. In fact, the VOD giant is launching into e-commerce this week. In a press release he announced the launch of netflix.shop, a website where users can buy products from the series.
“Netflix.shop will regularly carry exclusive limited editions of carefully selected high-quality clothing and lifestyle products related to our shows and our brand. Items that debut this month include streetwear and action figures based on the animated series Yasuke and Eden; as well as lupine-inspired clothing and decorative objects in limited editions in collaboration with the Louvre Museum ”, indicates the company. To mark the launch of this website, Netflix is also releasing a collection of articles inspired by animated series by emerging designers.
And soon there will also be articles for fans of The Witcher and Stranger Things series, as well as products with the Netflix logo from the Japanese fashion house BEAMS. Netflix also reminds that the items sold on this new website, thanks to partnerships with distributors (just to mention the American brand Target), only add to the derivatives already on the market.
Currently, netflix.shop is only available in the US. But the company is already suggesting that it will also offer its online shop in other countries.
Derivatives, video games, does Netflix want to diversify its activities?
It should be noted that this website is about to launch while rumors are also currently suggesting that Netflix would be interested in the market for … video games. This is suggested by articles in The Information and Reuters, which appeared in May. SVOD reportedly intends to offer a subscription that could be comparable to Apple Arcade’s.
Of course, this information must be treated with extreme caution at the moment. What is clear, however, is that such a service would also allow Netflix to diversify its revenue streams. On the other hand, SVOD has a whole range of content that could inspire video games through its series and films.