The Eiffel Tower NFT was a package of 60 OVRLands and was only sold on Opensea for a few days.
The investor (AKA Camembert) who won the Eiffel Tower auction is already well known in the NFT world for having already bought another famous non-fungible token, that of Cristiano Ronaldo sold by Sorare for $ 290,000.
Camembert commented on the news:
“I am very excited about my new NFT acquisition at OVR. I also recently bought some unique football tickets like Cristiano Ronaldo or Zinedine Zidane, but this one is very special: the Eiffel Tower is a powerful and distinctive symbol of France. Today it welcomes nearly 7 million visitors a year, making it the most visited monument in the world. I will allow developers to start virtual projects on the Eiffel Tower, we could organize digital exhibitions for artists or even invite famous DJs like David Guetta and organize great parties. We could even organize concerts. Companies are also allowed to advertise on the monument. While there are so many limits in the Covid world, anything is possible in a digital world! “
How OVR works
Italian company OVR has divided the globe into 1.6 trillion hexagons called OVRLand, which are NFTs. Owners can create their own virtual worlds in these virtual lands and add content like on websites that can be viewed in augmented reality using the OVR app (available for Android and iOS).
This way, OVR put the Eiffel Tower for sale, Tokenized among the 1.6 trillion hexagons. Who now owns the Eiffel Tower can use these OVRLands to add their own content to this virtual land that can potentially be seen by thousands of people as the Eiffel Tower is one of the most famous monuments in Europe.
In total, in just 4 months since its launch, the OVR project has sold over 240,000 NFTs from its OVR land, and the app is seeing more than 5,000 daily visitors.
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