Another important streaming service is preparing to enter the market. ViacomCBS has announced the release date for Paramount +, which will replace CBS All Access when it launches in March. The service launches in the US on Thursday March 4th and will become the new streaming home for brands like Paramount Pictures, Nickelodeon, MTV, Comedy Central and BET alongside CBS.
ViacomCBS will also launch Paramount + with Latin America on the international markets from March 4, 2021. On March 25, 2021, it will be extended to the Nordic countries and in mid-2021 to Australia. The CBS All Access service in Canada will be renamed Paramount + on March 4, 2021, and an expanded offering will be available later in the year. This will give the massive company a more direct competitor in streaming game that can rival Netflix, Disney +, Peacock and HBO Max, among others. It also means that consumers may have to make more difficult decisions about how to spend their money, as it is sure to mean more exclusivity on big shows and movies in the near future.
In terms of pricing, CBS All Access is currently $ 5.99 per month with ads and $ 9.99 per month without ads. Prices are not expected to change once Paramount + is launched. It remains unclear what the original programming page of Paramount + will look like. But there’s a lot to do with brands like Nickelodeon, MTV, and Comedy Central. This could become the exclusive home Spongebob, for example.
The company will host an investor event on February 24th and release financial results for the fourth quarter and full year. As promised, the presentation provides a “comprehensive overview of the company’s streaming strategy, including Paramount +, Pluto TV and Showtime OTT”. “” So we should learn a lot more about what to expect at this point.
The streaming landscape has already been severely fragmented last year. HBO Max and Peacock both launched in 2020, and Disney + amassed more than 80 million subscribers in its first year. Apple TV + hasn’t had that much of an impact in this regard, but it has acquired some bubbly content, like Bill Murrays for example On the rocks and the movie Tom Hanks World War II Greyhound. Consumers also need to consider Amazon and Hulu, not to mention other niche services like Shudder and The Criterion Collection. Paramount + has to climb a steep hill to create value.
An important element is Paramount’s film line-up for 2021. Films like A quiet place part II, Top Gun: Outsider, Donkey 4 and the GI Joe ground out Snake eyesare among other things in the calendar of the studio. These movies could be repositioned as streaming games to give Paramount + a boost. We will keep you updated as more details become available. This message comes over to us CBS.
Topics: Paramount Plus, Streaming