Nuvia was created by Gerard Williams, Manu Gulati and John Bruno, three engineers who has worked at Apple in the past On-chip design. Qualcomm didn’t hesitate to drop $ 1.4 billion to afford this startup that could disrupt the semiconductor industry. It’s a big bet so much about the talent of the team than on his obligation to build new generation processors for data centers or smartphones.
Nuvia engineers hold the secret for the future of 5G chips?
Nuvia was only founded two years ago and is doing an excellent job. According to Qualcomm, the cost of this buyout is justified by the acceleration and growth of 5G. A spokesman for the US giant said: “5G is further accelerating the convergence of mobility and IT. The acquisition of Nuvia builds on Qualcomm Technologies’ technology leadership at Snapdragon, gradually improving processor performance and energy efficiency to meet the needs of the next generation of 5G computers. “.
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Gerard Williams, Manu Gulati and John Bruno join the ranks of Qualcomm. It is expected that their products will be integrated into the large selection of chips that Qualcomm already offers. The CEO of Nuvia and also former chief processor designer at AppleGerard Williams said: “The leadership in processor performance will be critical to defining and implementing the next era of IT innovation. The combination of Nuvia and Qualcomm brings together the best engineering talent, the best technology and the best resources in the industry. We set the bar high for the rest of the industry. “.
Qualcomm wants to seduce the giants of the web
The semiconductor market changes. Many companies that have worked with large chip manufacturers like Intel or Qualcomm in the past have built their own in-house teams over the past decade. This applies to Apple, but also to Amazon, Google, Facebook and many other large technology companies. Chips for connected speakers as well as for smartphones or data centers. These web giants tired of paying licenses to other companies for them to license their technology to them.
This situation even led Apple to buy the “chips” part from Intel in 2019. With a billion dollar investment Apple offers the 5G modems branch from Intel. Since then, 2,200 Intel employees have joined Apple. The apple brand was also able to acquire all intellectual property rights. A process that allows the company to develop components specifically designed for its devices. Apple is now trying to oust Qualcomm by developing its own 5G modem for the iPhone.
Maybe Nuvia could be a game changer. Company engineers traare worth a new type of chip called Phoenix. This is an arm-based semiconductor that can result in a variety of different, more flexible processors. Gerard Williams clarified that: “We design our own kernel from scratch. Our secret sauce is physical design skills and micro-architecture. Technologies the web giants haven’t mastered and much better performance “.