Snapchat recently released a report called Snap Consumer AR – Global Report 2021. In this study is the social network short-term projects to show the rapid development of augmented reality and what it means for marketers. For Snapchat, AR is about to take off and become as big a technological shift as the arrival of the web.
Has the era of augmented reality dawned?
The little ghost is ahead of its competitors in augmented reality. It is also one of the earliest social networks to have seized this technology in order to democratize it, a few years ago. Snapchat announced a few years ago it was creating a $ 3.5 million fund to develop augmented reality. This technology is really his priority. As Snapchat writes in its report: “The era of augmented reality has dawned. Consumers are thrilled and brands have a unique opportunity to drive engagement, improve experiences and increase sales.”.
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As part of the creation of this report, Snapchat worked with Deloitte Digital to survey 15,000 consumers in 15 different countries. The idea is to measure the main trends in augmented reality and What this could change for social networks, Video games, shopping, communications, media, and the entertainment world in general. The social network believes that: “The introduction of AR follows the boom in mobile use. By 2025, almost 75% of the world’s population and almost all smartphone users will frequently use augmented reality.”.
The future of shopping certainly depends on this new technology
AR would therefore be the next big change for the marketing world. According to the study, this technology is already influencing the consumer buying process. Over 100 million people are said to already shop with AR-related processes. Virtual tests or 3D visualization for furniture are among the new uses of shopping. The study also shows that more and more consumers are seeing augmented reality than an “insurance” and “demonstration” tool.
Augmented Reality could therefore become an essential part of online shopping. According to the message: “Consumers are constantly expecting more personal and engaging experiences that allow them to interact with their favorite brands. Companies that embrace this trend now will become dominant players in their industry. Those who don’t will fall behind. Their competitors.”. So for Snapchat, AR is the logical development of the customer experience.