When CES 2021 officially kicked off on Monday, January 11th, several brands were using this event – this year only online to showcase their latest innovations. Such is the case with Sony, which is formalizing new televisions on this occasion. The manufacturer has presented 8 new models, some are called ” the world’s first televisions with cognitive intelligence “.
Among the new TVs from Sony are 5 BRAVIA XR models, each christened Master 8K LED Z9J, Master OLED A90J and OLED A80J, followed by 4K LED devices X95J and X90J. This new generation is equipped with a processor that is soberly called the Cognitive Processor XR. This is the main innovation in this range. In a press release on the subject, the manufacturer states that the method of processing the latter allows the process to be reproduced. ” human vision and hearing “.
The ” World’s first cognitive processor that outperforms traditional AI “”
Sony claims that this device goes beyond traditional artificial intelligence to split the screen and identify the focal point in the picture. The processor can analyze a number of elements such as color or contrast at the same time in order to achieve the best possible rendering in terms of image and sound.
Patrick Moncet, Product Manager for TV Marketing at Sony France, sums up: “ Sony’s goal is to constantly advance the path of technological innovation in television in order to offer the most comprehensive spectacle possible. New BRAVIA XR TVs are most faithful to life, harnessing the processing power of the world’s first cognitive processor to beat traditional AI “.
As for the other strengths of these BRAVIA XR TVs, Sony mentions the integration of Bravia Core and Google TV. The first is a platform that provides access to a selection of films and classics signed by Sony Pictures Entertainment. It incorporates Pure Stream technology to enable high-end quality. Google TV, for its part, combines personalized content such as films, shows or shows. The user has the ability to create lists to easily find their favorite videos.
Finally, Sony points out that this new TV series is compatible with the HDMI 2.1 features as well as the smart assistants from Amazon Alexa and Google Assistant.