Like some of its competitors, Disney + occasionally loses its appeal. Earlier this week, Disney CEO Bob Chepek announced authorized and the Group’s SVoD service would experience a further slowdown in user growth that is typically observed. This announcement concerns Disney’s fourth fiscal quarter, which will end in late September.
Note that this slower growth phenomenon was already observed at Disney + a few months ago. It will be repeated in this re-entry in 2021, a little less than two years after the platform was launched in the USA, with ” low single digit growth, in millions of subscribers According to Bob Chepek. The prospective customer nevertheless assures that the number of subscribers to the service will continue to grow, but the platform is currently with ” some headwind “
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In particular, to explain the lack of momentum in this growth, the Disney CEO states that Disney + is suffering ” very short-term »Longer production times due to the sanitary context. Currently, Walt Disney Studios has 61 new films and 17 series in production, says diversity. If the production of this content is slowed down, it will take longer to arrive at Disney + … which therefore takes a little more effort to attract new subscribers. We also learn, also from Bob Chepek, that Disney is also having trouble for ” Mobilize partners To launch Star Plus (a Disney subsidiary) in Latin America.
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Despite those few setbacks, Disney appears to be sticking to its 2020 growth targets. So late last year, the company raised its forecast for Disney +, estimating the platform will have between 230 and 260 million paying subscribers by the end of fiscal year 2024. On July 3, Disney + had 12.4 million net new subscribers, reaching 116 total Million subscribers.