Popular messaging platform Telegram has announced that it is launching a new premium tier of its services to monetize part of its user base. According to Pavel Durov, the company’s CEO, the new tier will reach more than 700 million monthly active users and meet those users’ needs for more bandwidth and storage capacity.
Telegram’s new premium tier to extend user functionality
Telegram, one of the most popular messaging apps in cryptocurrency circles, has announced It will introduce a paid premium tier of its services, allowing its users to access new features and expand some already available ones. The move comes as the company seeks to monetize much of its user base, which recently hit a milestone of 700 million monthly active users.
According to CEO Pavel Durov, the premium tier is an answer to the needs of a number of users who wanted to upgrade their bandwidth and storage space within the app. He explained:
After giving it some thought, we realized that the only way to offer more to our most demanding fans while keeping our existing features free is to make these increased limits a paid option.
New features available to paying users include expanding the number of channels they can follow – 1,000 versus the 500 offered by the free tier – and also the creation of 20 chat folders with 200 chats in each Binder. Pricing for this new tier of service has not been announced at the time of writing, but estimates are close to the $6 mark, according to Techcrunch.
path to monetization
This isn’t Telegram’s first attempt to monetize services on the platform, which provides messaging and content management systems to thousands of individuals and businesses on a global scale. The company launched the sponsored news feature last year, which allows advertisers to place such news on major channels with more than 1,000 subscribers.
The biggest attempt at monetization, however, was the launch of Telegram’s own token called Gram. The initiative was able to raise more than $1 billion from investors around the world, but was eventually shut down by the US Securities and Exchange Commission, which issued an injunction against the company back in 2019. This prompted Telegram to stop launching the token and return the funds to the investors and also pay a fine to the institution.
What do you think of the new premium user tier being introduced by Telegram? Tell us in the comment section below.
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