The Telegram app has been talked about regularly in recent years. Often referred to as Anti-WhatsApp, this instant messaging service stands out for its privacy-friendly approach, independence (while WhatsApp is part of the Facebook group), and its encryption protocol.
And with Telegram close to reaching 500 million users, it will finally start generating revenue. The announcement was made in a post by founder Pavel Durov.
Telegram needs to make money to keep working, but it doesn’t want to avoid a WhatsApp-like scenario
He explains that so far the application has run thanks to his savings. However, as the number of users increases, revenue must now be generated. The cost of Telegram is estimated at a few hundred million dollars a year.
At this point in time, many services are being bought up by larger companies. For Pavel Durov, however, it is out of the question to follow the same path as the founders of WhatsApp.
“We’re not going to sell the business like the founders of WhatsApp. The world needs independent Telegram as a place where users are respected and high quality services are provided. Telegram must continue to serve as an example to the world of a technology company striving for perfection and integrity. And as the sad examples of our predecessors show, it is impossible to do so when you become a member of a society. “explains the founder of Telegram.
Soon ads on Instagram channels
Starting next year, Telegram will generate revenue through advertising. Even so, the company will continue to respect email users’ privacy. And it doesn’t get overrun with advertising.
The advertisement of the telegram is displayed on the channels. As a reminder, this is an area similar to a social network or blog platform that allows users to post messages aimed at a large audience.
And it’s this part of the app that gets monetized, but not private messages. While respecting the privacy of the users and without changing the user experience, Telegram would like to use these ads to cover server costs.
But that is not all. In addition to advertising, Telegram will also offer premium services. All features that are currently free will remain free. Even so, Telegram has new paid features for businesses and advanced users.
And finally, Pavel Durov points out that if Telegram makes money, it should benefit its community. “For example, if we monetize large public one-to-many channels through the ad platform, the owners of those channels get free traffic for their size. If Telegram introduces premium stickers with additional expressive features, artists who make stickers of this new type will also receive a share of the profit. We want millions of developers and small Telegram based businesses to thrive and enrich the experience for all of our users. “, he said.