We sometimes forget about that, but for those who don’t want to see ads, YouTube is already offering a premium deal right now. In return for a monthly subscription, the platform offers an ad-free experience that it can use to make money and reward creators.
In addition to this ad-free experience, YouTube Premium also offers access to other benefits, such as the ability to play content in the background. This offer currently costs around ten euros.
A cheaper lite version soon?
But for those who do not want to spend ten euros on this premium experience on YouTube, the platform is currently working on a lite version of the subscription. In a recent article, The Verge mentioned this new version in the testing phase and was even able to confirm its existence with YouTube.
“In the Nordic countries and the Benelux (excluding Iceland) we are testing a new offer to give users even more choice: Premium Lite costs € 6.99 / month (or local equivalent per month) and includes advertising-free videos on YouTube.said a representative of the platform.
Of course, this lite subscription offers the ability to watch videos without ads, but doesn’t include any other premium perks like background playback (which lets you play a video while you open another app).
At the moment we don’t know when YouTube will officially launch this offer. In addition, since it is still in the testing phase, it is possible that it will never be used if YouTube believes these tests have not produced encouraging results. It is also possible that the final offer will be different and based on the feedback received, YouTube may decide to add a few more benefits to this lite subscription.
In any case, YouTube seems to be following in the footsteps of other players in video streaming with this lite subscription. As a reminder, Netflix already offers a cheap subscription, especially for emerging markets, with which you can only watch films and series on the go. A few days ago, Disney + also launched a great deal for India that allows you to watch content only on mobile.
In any case, YouTube would increase the growth of its premium offer with this offer for 6.99 euros and perhaps reduce its reliance on online advertising.