When selling software in SAAS, one of the most effective levers to attract new users is to offer a free version or to open part (or all) of the offer for a limited time: the first week, 15 days to see a month Try it for free.
The catch, of course, is that once prospects start using the software, they need to be converted into a paying user.
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This is not an easy task and the difficulty lies precisely at this tipping point. Nothing is more difficult than convincing someone to pay once they get a free taste!
The agency Dn’D, which supports many companies in this matter, offers free offers a complete guide to the question: 37 pages to optimize your conversion funnel and convert a user into a customer.
The idea is to bundle many years of know-how that has been acquired through supporting many customers in optimizing their conversion rate. Methodology, best practices, pitfalls to avoid … the agency offers an overview of techniques to increase the percentage of paying users of your SAAS.
The guide is divided into 4 main parts, each covering aspects of optimizing the conversion for a SAAS solution:
- Part 1: 3 things to keep you from converting your users after your SaaS solution free trial
- Part 2: 3 Ways to Convert Your Users to Your SaaS Solution’s Free Trial
- Part 3: Implementing a CRM solution: a decisive conversion lever for your SaaS solution!
- Part 4: Using The Inbound Method To Convince Your Users To Go Beyond The Free Trial: Re A Relevant Choice
Product experience, sales funnel, implementation of support, the e-book covers the most important elements to improve the conversion rate. Don’t forget to download the free guide !