A second French online bank has just reached 2 million customers. After the Boursorama Banque in September 2019, it is the turn of BNP Paribas’ nickel account. In a press release on April 7th, and since then in a multitude of advertising posters in Paris, the establishment wanted to make this dreamed goal clear and unequivocal.
“The 2 million customer threshold was an important step in our development plan and we are very proud to pass this milestone.”congratulated Marie Degrand-Guillaud, Deputy Director of Nickel. To keep the growth of its account openings, the company continues to use its model in partnership with the French tobacco retailer network. The threshold of 6,000 operational sales outlets has been exceeded.
Almost 10 million people go to these kiosks every day, where Nickelbank decided when it was launched in 2014 (by Hugues Le Bret and Ryad Boulanouar) to install kiosks to differentiate their model from online and neo-banks. A physical anchor that mobile banks don’t offer, and a way to appeal to a wider clientele, including expats, expatriates, and banking bans.
Annual fees: € 20 • Initial deposit: € 0
Check deposit: ✘ • Cash deposit: ✔
Monthly cost of the card: € 0
Withdrawals in the euro area: € 0.5 at a tobacco shop, € 1 at an ATM • Payments in the euro area: Free of charge
Payments in foreign currency: € 2 per transaction • Payments in foreign currency: € 1 per transaction
4 million customers in two years
On twitterNickel President Thomas Courtois reiterated the targets for 2024 in France. The aim is to double the number of account openings to reach 4 million customers. Marie Degrand-Guillaud stated that this would go away “The expansion of our territorial network in urban and rural areas”, and that 10,000 points of sale will be operational within two years.
The rest of the establishment’s work will be international. Next year, after making its debut in Spain at the end of 2020, Nickel will start operations in Belgium and Portugal. The model will be the same, but the bank will have to negotiate with the different local networks. In Spain this is also the network of tobacco dealers (target: 1,000 sales outlets in the country by the end of the year).
“In 2021 we will keep all of our international development goals by giving priority to the preparatory phases for the Portuguese and Belgian markets. We plan to open 300,000 accounts in Belgium and 450,000 in Portugal within 5 years. “ Thomas Courtois scheduled for last January.
Next institutions on the list of banks with 2 million customers in France: Revolut and N26. In the online banks of traditional groups, the goal still seems a long way off. Currently, only ING exceeds one million checking accounts.