At its virtual event “Galaxy Unpacked” on Thursday, Samsung showed off its latest products, including the new flagship phones of the S21 series. If there was a takeaway from Samsung’s big launch event, Samsung really wants you to buy the Galaxy S21 Ultra, which is its first non-Note device to have the optional S-Pen support. The big question for customers is whether this additional feature would make the Galaxy S series more attractive, especially if many people in the Covid-19 crisis are cautious when it comes to spending on big ticket items.
Samsung Galaxy S21 series
Samsung has launched three new smartphones in the Galaxy S21 range: a standard Galaxy S21, a Galaxy S21 Plus and a Galaxy S21 Ultra. The latest line of products in the Galaxy S21 series offers more cameras for better photo quality, longer battery life and attractive prices. This could benefit Samsung in times of crisis.
The standard Galaxy S21 with three cameras starts at Rs 69,999will appeal to those who want a flagship phone but don’t want a Galaxy S21 Plus or Galaxy S21 Ultra. The phone has a 6.2-inch screen with a refresh rate of 120 Hz and a 4000 mAh cell under the hood. The Galaxy S21 is the answer to Apple’s iPhone 12, which is the best-selling flagship in its category.
The other two phones in the Galaxy S21 range include the Galaxy S21 Plus and the Galaxy S21 Ultra. The latter is clearly more exciting. After all, the Galaxy S21 Ultra is the first Galaxy S phone to support the S Pen. Usually the S Pen is reserved for the Galaxy Note series, but now Samsung is looking to bring some of the branding features like the pen to its top-end Galaxy S smartphones. In particular, the Galaxy S21 Ultra does not have a built-in S-pen holder. Instead, Samsung will be selling a special case that buyers can buy separately to use the S Pen.
With the decline in sales of the Galaxy Note range, Samsung has turned its attention to the Galaxy S21 Ultra and foldable devices to increase sales.
In particular, the Galaxy S21 Ultra is a smartphone that can replace a flagship of the Galaxy Note. It has a large, curved 6.8-inch AMOLED QHD + panel with a refresh rate of 120 Hz, a 5000 mAh battery and a hulk-like design. It also features a quad camera array with a 108-megapixel wide-angle device, a 12-megapixel ultra-wide-angle lens, and two telephoto lenses (3x and 10x optical zoom), a first for Galaxy phones. Like last year’s Galaxy S20 Ultra, the S21 Ultra also has a 100x zoom, but with improved quality. Samsung claims the Galaxy S21 Ultra will allow users to take professional-quality photos and record videos at 4K at 60 fps as well as 8K videos.
All three smartphones in the Galaxy S21 series have a revised design. A major design change is the new design of the camera stack. The Galaxy S21’s camera is flush with the body of the phone. Internally, the new Galaxy S21 range is powered by the Exynos 2100 processor. The new 5-nanometer chip has an 8-core CPU and an integrated 5G modem.
These phones are also equipped with Ultra-Wideband (UWB) technology that allows you to pinpoint your location. The U1 chip is also found in the iPhone 12 series. None of the smartphones have a charger in the box, similar to what Apple did with the iPhone 12 series.
The Galaxy S21 Plus starts at Rs 81,999 and the Galaxy S21 Ultra will reset you Rs 105,999 for the basic variant. The Galaxy S21 series can be pre-ordered from 15. January in India.
Galaxy Buds Pro, announced Galaxy SmartTag
Samsung also announced a new pair of truly wireless earbuds: the Galaxy Buds Pro. No, they don’t have a bean-shaped design like the previous generation’s Buds Live. Instead, it’s a traditional-looking wireless earbud design that sticks in the ear and creates a better seal to keep the sound out. The company claims that the Buds Pro offers exceptional sound quality and active noise cancellation.
The South Korean giant also unveiled a new product called SmartTag. This is essentially Samsung’s version of Tile’s popular Bluetooth-enabled device trackers. The GalaxyTag can be attached to items you might have misplaced, similar to tile devices. The Samsung GalaxyTag works with the company’s SmartThings Find app on Galaxy devices. Interestingly, Apple is also slated to launch a Tile-like tracking device called AirTags. It is recommended that Apple launch the device by spring this year.
Both the Galaxy Buds Pro and GalaxyTag show how aggressively Samsung is trying to create an ecosystem of Galaxy products, similar to Apple’s. Samsung hopes these accessories will help customers get interested in their Galaxy smartphones, which are very important to the company.