Two years after its launch in India, the Spotify app will be available in 12 Indian languages including Hindi. Spotify made the announcement during its ‘Stream On’ live streaming event, which announced that the streaming service’s user interface would be available in 36 additional languages. In addition to the Hindi language, the other 11 Indian Spotify apps will also be available: Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Bengali. However, the titles will still be written in English.
“Spotify is deeply invested in the global audio streaming ecosystem and aims to become the world’s first true audio platform. We have been here for the long term and there is no doubt that India has been one of our fastest growing and most important markets. Said Gustav Gyllenhammar, Spotify vice president for markets and subscriber growth.
With the Hindi user interface on Spotify, the streaming giant competes against JioMusic, Saavn and Gaana. Currently, Gaana is the main competitor with support for regional languages such as Punjabi, Tamil, Telugu, Bhojpuri, Bengali, Kannada, Malayalam, Marathi, and Gujarati.
There is no specific release date for regional language support. On the other hand, the lyrics of the Hindi songs are not available, although the Hindi UI is on its way to the app soon.
In addition, Spotify will represent under-represented podcasters in India as part of its “Sound Up” initiative. Original podcasts like I Hear You, Phobia, and Jurm Live will soon be posted on the platform.
At the online event, Spotify also announced its premium service, Spotify HiFi, which will be available in select markets. The new high-end service offers music in lossless audio format in CD quality so that listeners can enjoy the track the way the artist intended. There is no word on whether this premium service will make it to India.