Epic Games is waging a real crusade against Apple. The studio behind Fortnite accused the Apple brand of engaging in anti-competitive practices and didn’t hesitate to file a complaint against the iPhone maker in Australia, the US, Europe and also the UK. Unfortunately for Epic Games, An English judge has just rejected the complaint, report our colleagues Zdnet. This is a first battle won for Apple, but the company knows it has had nothing to celebrate since then The war is far from over.
Why is Epic Games filing a complaint against Apple?
Apple charges fees through the App Store A 30% commission on all purchases in the applications it hosts. A tax that is viewed as excessive by many companies, so it has given way to protest movements and fueled the formation of a coalition of companies to advocate fairer regulation in app stores.
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In August 2020, Epic Games decided to speak out against this famous tax by offering its players an Apple-free payment option as part of its Fortnite game. The apple brand then removed the battle royale from its business. A shame for the iPhone manufacturer: It was a trap. Epic Games had planned its move and exactly expected Apple to react. A well-delivered complaint file had been created in advance, and This definitive ban from the App Store eventually made it possible to finalize it.
Well armed and just as determined to end this tax Epic Games then filed an international complaint against Apple. for anti-competitive practices: first in the United States, then in the United Kingdom, in Australia, and more recently in the European Commission.
Britain rejects complaint
Unfortunately for Epic Games, the early fallout from these lawsuits is not favorable, at least in the UK. The judge responsible for the case at the time, Peter Roth, decided to reject the complaint. In his report he stated in particular that the UK branch of the Apple group “Does not provide support for technology or system problems.”. In other words, it is not responsible for the practices of the App Store and therefore cannot be prosecuted for them. Despite this, The court recognized that the case was very relevant and controversial in the United States.
After dismissing his complaint, Epic Games reacted by reaffirming its determination: “We are unwavering in our commitment to put an end to the anti-competitive practices of Apple (…) and we will continue to fight for a fairer distribution of applications on a global scale.”. That has the advantage of being clear.