The social network is eager to improve its tools to make it easier for content creators to communicate with their community. After months of design, new SDKs – Software Development Kits – are being added by TikTok to other websites, smartphone applications, software and game consoles.
“Connect to TikTok”
With “Connect to TikTok” you can quickly connect to a platform by exchanging some data from your profile, as Facebook, Twitter and Google are already doing. At the moment, only information such as last name, first name and email address is exchanged. Once the two accounts are linked, users can share other content directly with their TikTok account.
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The social network had implemented this button for certain services, e.g. B. Snack – a video dating application, Medal – a screenshot service for gamers – and Burpple – an application that provides culinary advice. There are other platforms that offer this type of service, such as PUBG and Streamlabs. Note that all of the platforms mentioned above do not use the button in the same way. Some let you connect quickly, while others like Medal let you send video content to the creator’s TikTok account.
For its part, the social network says that it will remain transparent about the information transmitted. As the tool evolves and requests more data, TikTok will notify users whether they want to share it or not.
A sound kit for musicians
Another feature developed by the social network allows you to import your own sounds directly into your own TikTok account. Content creators can therefore use Rapchat – a music creation application for Hip-Hop, Audiobridge, LANDR and in a few weeks for Yourdio. Isaac Bess, Global Head of Channel Partnerships at TikTok, said: “TikTok is more and more anchored in our environment. More and more third-party applications want to leverage our SDKs to improve the user experience and attract new users.“”
Currently, this functionality can only be accessed by applications that have already integrated the “Connect to TikTok” button. Other developers can use the kits, but they must meet certain criteria that are specific to TikTok. Isaac Bess finally added that “With the Audio Kit and the Plugin Kit for TikTok, we offer seamless integration solutions with which developers can expand their reach, increase visibility for developers and enable our community to present their content on other platforms.“”
Most of these SDKs are available for applications developed in America, but the social network does not intend to stop there and plans to make them available for applications on other continents.