Pinterest is increasingly interested in influencers. At the end of last year, the platform launched its own version of stories called “Story Pins”. The idea, therefore, is to enable its developers to take advantage of these short formats that can be found everywhere today.
To better keep these personalities and attract newcomers, the launch of a $ 500,000 fund was just announced to pay influencers year-round. It currently starts with eight profiles from “underrepresented backgrounds”. You will soon be joined by many other creators.
Pinterest wants exemplary influencers
With this move, the platform will be inspired by its competitors, starting with TikTok, which is raising a $ 200 million fund to indulge its most influential users. The social network has set pretty precise criteria to be eligible for this device. You must be over 18 and post original videos. A minimum number of followers is also required.
In addition to this initiative, Pinterest has decided to introduce a code for the creator that requires all influencers with access to the story functionality to adhere to a set of rules that also apply to other users. In particular, they prohibit disinformation on health issues or hate speech.
Pinterest is a pioneer in these areas. The social network recently announced a number of initiatives to tackle fake vaccine news. The company aims to provide reliable sources to its 450 million users, so it has joined a health care professional organization. If a user in the United States researches this topic, they will be referred to the advertising campaign. The idea is to ultimately increase internet users’ confidence in this topic, which does not always lead to consensus.
Pinterest was already sensitive to this problem in the past and as early as 2019 the company stated that it ” an enthusiasm gap between those who create and disseminate misinformation about health and those who create resources rooted in mainstream science “.