“Brands have long been obsessed with demographics. Too often we have considered the age of a consumer to be the main characteristic “, TikTok explained this by launching a new study of its users published today. With more than 11 million users in France and 689 million active users worldwide want to get to know their community better.
Thanks to detection The application could bring out 4000 users the different typical profiles TikTok accounts to show that the age criterion was nowhere near the most relevant in classifying its users. “” [L’étude] shows very clearly that there are several profiles, each with unique properties. “ details the platform mentioned in this new report “TikTok Audience Understand Research” and directed by Clear M&C Saatchi.
What kind of TikTok user are you?
The 7 typical profiles on TikTok
“Entertain me” – These users are mostly looking for ease to laugh and be entertained. They are open to the different types of content that are offered to them. When they see something they like, they can easily share it with a friend or their children.
” I take part “ – These users want to share and interact within a community. You are already in a positive and open state of mind. You don’t have to watch any entertaining content. Rather, they want to share their opinion of what they have done or how they are feeling.
“I positive” – This group wants to spend a moment with their daily life and not think about “real life”. Most importantly, don’t show them content to think about. You want content that is happy, entertaining, and relaxing, not current affairs or news from other people.
” I discover “ – These users want a little distraction to break up their day. They look forward to discovering new things or being informed of the latest news. You want to feel productive and not just switch off.
“I inform myself” – These users expect to know all about the latest news – whether it is personalities, designers, trends, their interests or their acquaintances. You don’t want to chat or hang out a lot online, you just want to be “up to date”.
“I interact” – This group wants to talk and laugh with loved ones. For them, it’s not about scrolling through content that only they can see, but rather spending time with friends and family.
“I am learning” – These users want to learn more about a specific topic. Whether it is about improving yourself, understanding something or discovering new products and services. Because they are already focused on a specific topic, they don’t want to see content that is not relevant to their area of interest.