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Has WhatsApp delayed the introduction of a new privacy policy This was announced earlier this month after user confusion and setbacks forced the messaging service to better explain what data it collects and how it shares that information with parent company Facebook Inc.
“We have heard from so many people how much confusion there is about our latest update,” the company wrote in a blog post on Friday. “There has been a lot of misinformation that has been of concern and we want to help everyone understand our principles and facts.”
WhatsApp had asked users to agree to the new policy by February. 8 but has postponed this deadline to May 15 as the changes continue to be explained.
WhatsApp is encrypted throughout, which means that only the sender and recipient of a message can read it, and these messages are not stored on Facebook servers. WhatsApp is also aggressively pushing corporate messaging. The updated privacy policy should alert users that some companies would soon be using Facebook-owned servers to store messages with consumers. Facebook has announced that it will not access these messages for any type of ad targeting. However, the language in the updated Terms of Service affected many users who feared that Facebook would suddenly see their private messages.
WhatsApp said it does not and that all private messages between friends and family members remain encrypted at all times.
“While not everyone with a store buys on WhatsApp today, we believe more people will choose it in the future, and it is important that people are aware of these services,” the company wrote. “This update does not extend our ability to share data with Facebook.”
The miscommunication has highlighted Facebook’s challenge to convince users that the company takes their privacy seriously. Much of the language in the new updated policy is similar to the rules introduced in 2016, but Facebook has since addressed several privacy issues, including a $ 5 billion settlement with the Federal Trade Commission. Mark Zuckerberg, Facebook’s chief executive officer, has made private messaging a top priority, but it also means bringing WhatsApp further under Facebook’s control, both operationally and from a brand and marketing perspective.
The miscommunication related to WhatsApp’s new guidelines has resulted in a surge in user growth on competing apps like Signal and Telegram.