May 18, 2022 6:07:53 PM IST
When Apple decided to remove the charging brick from their smartphone’s packaging, people and other smartphone makers like Samsung and Xiaomi were quick to scoff at it, calling it greedy and announcing that unlike their competitors, they ship a charging brick with their phones.
A few months later, smartphone manufacturers that once gave Apple all sorts of names began doing or copying exactly what Apple was doing.
Apple, Samsung, Xiaomi, and all those other companies that say the reason they’re not putting chargers in their phones is to protect the environment are actually doing something called greenwashing.
Greenwashing is the practice of marketing a business or organization to appear more eco-friendly or green (more natural, healthier, chemical-free, recyclable, less waste of natural resources, etc.). In practice, their activities pollute the environment. This applies not only to technology companies, but to manufacturers of all kinds.
What’s really happening is that customers are buying the latest charger separately with their own packaging because a customer expects their new device to be charged at the highest rate possible, and smartphone makers are improving the charging capabilities of their year-old devices over the years, and shipping.
Now, people might assume that the reason Apple, Samsung, Xiaomi, and others of their kind are dropping chargers is mostly to get a few bucks from increased charger sales. However, this is a very superficial interpretation of the situation. Things are actually a lot more insidious than that. Here’s why:
Most of us trade in or resell our old phones immediately when we upgrade to new phones. By removing the charger from new phones, companies like Apple and Samsung somehow create a barrier for someone else who would be a potential used customer. At the very least, manufacturers are trying to get used customers to buy them a brand new charger. Nowadays it is very difficult to buy used phones without a charger that comes with them. Normally, people would avoid such an arrangement if they could.
Increase sales of wireless earphones/headsets
Under the pretext of wanting to keep the cases as small as possible, the smartphone manufacturers have also dispensed with the previously supplied headphones. Yes, most recent smartphones don’t have a 3.5mm jack, but that hasn’t stopped them from providing a pair of USB-C headphones. Smartphone makers now have an excuse to remove these headphones too, since they’ve already gotten rid of the chargers. And given the choice, would you rather buy a pair of headphones or Bluetooth headphones, a pair that uses USB-C? Some smartphone manufacturers even create combo bundles where you buy their latest smartphones and get a pair of their TWS headphones for a fraction of their original cost.
Proprietary loading mechanisms
Apple is clearly not a fan of USB-C, at least when it comes to implementing it on their iPhones. They would rather you charge your iPhones with the Magsafe charger. Aside from the Magsafe coming in its own packaging, the Magsafe doesn’t even come with a loading brick. Even if you need to use it, you need to buy a charging brick separately.
However, technology companies are taking initiatives to help the environment. However, it would be unwise for us to expect these initiatives to bring benefits. Like any other normal business, tech companies will never miss an opportunity to make more money in the form of sales, even at the cost of the planet.
socialmediagossips is a new medium, do not hesitate to share our article on social networks to give us a solid boost. 🙂